Project Earth
A series of animations promoting future retail and fashion insights
A series of animations to promote foresight insights on Retail and Fashion as part of Selfridges' Project Earth Sustainability initiative. Through a collaboration with Selfridges and Pitch Studios, The Future Laboratory hosted a three-part Instagram Live takeover and commissioned animations highlighting Immaterial Fashion and Rental Revolution.
WITH
The Future Laboratory
Selfridges
Pitch Studios
ROLE
Art Direction
Commission
Immaterial Fashion, animation by Pitch Studios
Rental Revolution, animation by Pitch Studios
