Purpose-led Art Director and Creative Strategist, combining futures thinking and creativity to shape a positive future. Previously at The Future Laboratory and FranklinTill.
My projects are driven by research, conceptual exploration, and design. They span various mediums, including editorial publications, videos, campaigns, social media, and spatial experiences, and are translated across multiple touchpoints. Each project aims to manifest creative outcomes that break new ground or offer fresh insights.
A strong commitment to sustainability underpins my work. Through creative and visual storytelling, I demystify concepts of regenerative and circular materials, finding inspiring and innovative solutions to lower the impact on the planet.
Creative Strategy
Through research, exploration and intuition, I create short- and long-term concepts for the future. Employing creative strategies, I shape the direction forward and connect the dots, often focusing on design-centric objectives.
Research and Analysis
Trend Forecasting
Brand Strategy
Content Strategy
Creative Strategy
Sustainability Research
CMF Research
Visual Research
Creative Direction
From brief to concept development and art direction, I activate and bring ideas to life through various mediums and thrive in finding the right aesthetic and medium for the ask.
Art Direction
Design Direction
Creative Direction
Concept Development
Narrative Development
Content Creation
Creative Brief
Tone of Voice
Image Curation
Visual Storytelling
CLIENT SNAPSHOT
Bacardi
Dell
Design Hotels
Warner Media
Selfridges
Exberry
Tarkett
Jägermeister
Chanel
SELECTED COLLABORATORS
FIELD.IO
Marjan van Aubel
Dutch Invertuals
Earthfolk
Labmeta
Zünc Studio
Pitch Studios
Pim Top
Victoria Ling
Colour of Saying
The GOOD List
Lucy McRae
CREATIVE OUTPUTS
Editorial Publications
Digital Communications
Campaigns
Brand Videos
Branding
Exhibitions
Experiences
Photoshoots
Microsites