Three design directions were brought to life as part of EXBERRY’s Color Futures Publication, providing colour insights and inspiration for the food and drinks industry.

The first direction, Elevated Earth, celebrates the raw beauty of the natural world, embracing imperfections and original textures of ingredients. The second direction, Nature Lab, draws inspiration from scientific labs, featuring organised structures, intricate shapes, and playful textures. Bio-based alternatives, including algae, take centre stage in this exploration. The third direction, Wholesome Nostalgia, evokes a sense of nostalgia with its sweet and dreamlike colour palette, and detailed decorations.